When researching similar brands for my summative brief, to Isosceles Lingerie I came across the brand Lonely Lingerie. This intrigued me as a brand because not only were they body positive in the sense of using different sized models, but they also used a huge variety of aged women. I thought this was groundbreaking as it is very rare that you get brands using such a wide range of aged models, as usually brands want to have a more specific target consumer. However this brand breaks that boundaries and isnt bothered about what other people think.
Visually, lonely lingerie connects with their consumer by using a variety of different models of all ages and sizes in their campaigns and advertising so to promote the idea that they are a brand trying to improve women’s body confidence by celebrating individuality and imperfections. They do not use any kind of airbrushing or toughing up in their photos to make them as natural as possible. Their imagery alone is their way of communicating with the consumer, however they also have a page on their website called the lonely girls project which captures women from all walks of life wearing the lingerie and telling their stories.
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