With the fragrance industry beign such a huge market nowadays, there are many competing brands and brands have to come up with new and innovative ideas in order to keep their products selling and to stand out in the fragrance industry.  Here are some innovative ideas which I found from fragrance brands in 2019…

Fragrance blending kits

Demeters fragrance blending kits allow you to play around with different scents in order to create your very own unique scent which is personal to you. These blending kits are an innovative idea to have brought along to the fragrance market as nowadays everyone loves to have one of a kind products and this is a clever way to do this.

Fragrance subscription services

ScentBird is an online subscription service that allows customers to pay monthly in oreder to get a new sample of perfume each month. Each month you choose from over 450 different fragrances and get a sample deleivered each month right onto your doorstep. They are not stingy with their samples, in fact they have carefully tested how much perfume you will need each month and give you the perfet amount. This service is perfect for people who want to experiment with new scents instead of committing to buying a full size perfume that you may get sick of.

Perfume pens and Solid perfume

ScentBird is an online subscription service that allows customers to pay monthly in oreder to get a new sample of perfume each month. Each month you choose from over 450 different fragrances and get a sample deleivered each month right onto your doorstep. They are not stingy with their samples, in fact they have carefully tested how much perfume you will need each month and give you the perfet amount. This service is perfect for people who want to experiment with new scents instead of committing to buying a full size perfume that you may get sick of.

Hair fragrance

Hair fragrances have been one of the most recent trends within the fragrance market and many big brands are releasing these products, for example, Gucci. These are specially designed to be sprayed in your hair and last all day, leaving your hair smelling nice without drying it out or leaving any oily residue. It has also been said that scent lasts longer in your hair than on your skin and is more noticable when a person walks past, therefore I think this is a very interesting and worth while trend.