“Fashion and fragrance are inextricably linked. Both are powerful and undeniable expressions of personality and mood, with the one articulating the vision and style of the other through different materials.”- CPL AROMAS

Here are 2 of the biggest trends in the fragrance market from 2019…

Vegan perfumes

According to new research, perfumes that are entirely devoid of animal products are predicted to sweep the fragrance market this year, with scents infused with vegetable notes also expected to see a spike in popularity. As veganism is becoming bigger and bigger as a trend each year, the rise in vegan products is increasing. Therefore it is important that the fragrance market follows this trend. Vegans look for perfumes without extracts of milk, honey, leather, and beeswax, which are often present in classic fragrances. Additionally, they ensure that vegan perfumes have not been tested on animals and that these perfumes do not contain secretions from animals. These secretions are used by animals to mark their territories and are often utilized as fixatives to make a scent last longer. Stella McCartney is a huge worldwide brand which has created a range of vegan perfumes. Smaller companies such as Le Labo have also hopped on this trend.

Genderless Fragrance

An increasing number of unisex fragrances are available in the market. Gender is no longer the first question that customers ask about a fragrance. Today’s consumers are looking for a scent, an experience or an emotion, whatever its categorization. Across beauty departments worldwide gender binaries are very much alive and well, particularly when it comes to separate men’s and women’s fragrances. We’ve been taught that a pudding-like mix of soft vanilla, delicate florals, carnal musk and fruit are intrinsically feminine while for men, spice, smoke and creamy wood are a big brand’s go-to formula for mass appeal. But is there any truth behind this gender stereotype in a bottle or is it time to stop getting caught up in all this his and hers business? The truth is there is no defining what makes a scent feminine or masculine, the whole idea is ultimately cultural and based on stereotypes. However, in this day and age the whole idea of stereotypes and gender has changed a lot and become less of something that defines someone, therefore lots more brands, for example, Jo Malone and Paco Rabanne, are creating fragrances that can be worn by males and females, without the label.