Collaboration- the 7Cs

From studying Fashion communication and promotion this year I have become so much better at collaboration and team work.  Not only have I experienced working in teams more but collaboration for me is also about my individual work and working with other people if i’m stuck to influence my ideas.

Throughout the year we have had a lot of group projects to complete where we have had to work harmoniously in groups and use our collaboration skills to come up with innovative ideas and a great finished product in the end.  I always used to be a person who liked working on their own however after studying this course this year I have found so many positives with working with other people.  I think that it really stimulates your idea process working with other people, as you can bounce ideas off each other and some peoples ideas may make you think of something which you wouldn’t have thought of on your own.

I also find it beneficial to collaborate with a group of people whilst working on a project as you can split up jobs and work on things that you are most passionate and skilled on, whilst also learning from other people how they do things for themselves.  So for example, I love using photoshop and finding out new ways to do stuff on that, so if I have the opportunity I love to do some of the photoshop work in my group, however if there is someone else in the group which also is skilled at this then I love to collaborate with them and find out new things which I didn’t already know.

Also, in terms of the things we learn and research on this course, collaboration is a part of this.  It is important to understand how different brands collaborate with different people to create their products.  For example, no brand or company would ever release anything or be successful if it wasn’t for collaboration, as different people have different skills which they contribute to the brand.

Some brands have also had some very successful and well known collaborations in the past, for example when Uber and Spotify collaborated.  This was so successful and boosted a lot of sales, as they are both very successful companies, however they also link very well so therefore bringing them together helped to bring up their popularity even more and gave people more reason to buy into them.